17 May
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100 Ascot Avenue, Remuera, Auckland
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Congratulations to Danni Alfeld, representing Canterbury Jockey Club, for taking out the 20th edition of The Ned Prix de Fashion.
Held on Barfoot & Thompson Champions Day (8 March 2025), this winner-takes-all competition saw Danni walk away with a $16,000+ prize package courtesy of The Ned, SkyCity and Tan in the City as well as the coveted sash, a trophy and the national racewear title.
The culmination of New Zealand’s fashions in the field competitions, The Ned Prix de Fashion is the national final, bringing together the cream of the crop to crown the country’s most stylish racegoer.
Entry into The Ned Prix de Fashion 2025 was by pre-qualification, with entrants needing to win a qualifying competition in order to secure their spot in the final.
Qualifying events took place throughout the country, all culminating in a final pre-qualifying competition – the forEVER SOPHIE Permanent Jewellery Fashion Qualifiers here at Ellerslie on Barfoot & Thompson Champions Day (8 March 2025). This gave four lucky women one last ‘wild card’ opportunity to secure their place in The Ned Prix de Fashion and take home a $1,000 prize each.
Contestants then took to the runway in a bid to catch the eye of an expert panel of judges, whose job it was to whittle the field down to just five Grand Finalists and, ultimately, select the Supreme Winner.
This season also marked 20 years of The Ned Prix de Fashion – a milestone moment fittingly won by Danni Alfeld, representing Canterbury Jockey Club.
To enter The Ned Prix de Fashion you must have either won a prequalifying event that took place at a racecourse in New Zealand over the 2024/25 season or...
For those who had not won a prequalifying competition, there was one final opportunity to enter on 8 March at Ellerslie as part of the forEVER SOPHIE Permanent Jewellery Fashion Qualifiers.
Four women were each chosen as winners of this competition, earning themselves the final spots in The Ned Prix de Fashion and taking home a $1,000 prize courtesy of the competition’s partner.
The winners of this competition were (as pictured, L to R): Holly Lindsey, Alex Valle, Eleanor Campbell & Ciara Abel.
The Ned Prix de Fashion kicked off, featuring 15 representatives from qualifying competitions.
Taking to the runway, contestants were scored by our panel of judges, with the top five points scorers announced as Grand Finalists.
This year's Grand Finalists were (as pictured, L to R): Sheree Sheehan, Danni Alfeld, Sarah Morris, Eleanor Campbell & Kylie Hayes.
From the Grand Finalists, points were again awarded, with the overall top scorer announced as the Supreme Winner of The Ned Prix de Fashion 2025.
That title went to Danni Alfeld, representing Canterbury Jockey Club, who took home the $17,000+ winner-takes-all prize package from The Ned, Tan In The City, and SkyCity Auckland - along with the bragging rights of being the country's national racewear titleholder for 2025.
Men weren’t forgotten, with the day’s Menswear Award offering the winner, Chris Lloyd (pictured, left) a full share in the Social Racing Socialites syndicate valued at $1,200 and a $300 TAB betting voucher.
The runner-up, Patrick Seng (pictured, right), took home a $200 TAB betting voucher.
A familiar face on and off the track, club ambassador Carena West brings a wealth of experience and passion to the world of racewear.
As a Club ambassador and the 2019 Myer Fashions on the Field National Final winner at Flemington, Carena’s credentials in racing fashion are as impressive as her raceday ensembles. But her connection to racing goes beyond the runway. Carena is also a Club member, winning owner, and accomplished horse rider, making her a true all-rounder in the racing world.
Off track, Carena keeps her plate full by running a successful activewear label alongside her sister and being a mum to her gorgeous daughter. We also LOVE her equal parts talent, style and hilarity Insta account.
Carena's Instagram
After having previous sat on The Ned Prix de Fashion judging panel in years gone by, we were pleased to have esteemed Australian-based milliner Jill Humphries join us again for the 20th edition of the national final. With a deep appreciation for craftsmanship and design, Jill has spent years creating standout headwear that graces racedays across Australasia and beyond.
Renowned for her impeccable attention to detail, expert knowledge of millinery trends, and ability to balance tradition with modern flair, Jill brought a depth of perspective to this year’s judging panel.
Jill also kindly contributed to The Ned ‘s portion of the overall prize package, with Danni Alfeld taking home a bespoke millinery headpiece under Jill’s Black Label brand to the value of $1500.
Jill's Instagram
Seasoned racewear judge and an ambassador of Auckland Thoroughbred Racing, Hannah was thrilled to be returning to this year’s panel. Having won The Ned Prix de Fashion in 2017, Hannah knows exactly what it takes to pull together a look good enough to wow the judges.
Hannah has a wealth of experience and genuine passion for racewear. Her ability to recognise both the finer details and the overall impact of a look always makes her an invaluable member of a judging panel.
Beyond her impeccable style, she’s known for her warmth and encouragement, ensuring every contestant feels confident and celebrated as they take the stage.
Hannah's Instagram
After having made her judging debut at Ellerslie in 2024, renowned stylist Lou Heller returned to our judging panel for The Ned Prix de Fashion 2025. In addition to her stylist career, Lou brings seasoned experience from sitting on fashions in the field panels in both Christchurch and Wellington, meaning she knows exactly what it takes to stand out on and off the track.
Renowned for her keen eye, thoughtful insights she shares to both her clients and social audiences and effortless ability to pull a look together, Lou brings a fresh perspective to racewear styling.
Her passion for fashion is rooted in celebrating and empowering people to dress for themselves and is certainly something she looks for on the racewear runway.
Lou's Instagram
Having won both Fashions in the Field and Prix de Fashion at Ellerslie, Aleisha Mitchell is no stranger to the sash.
Often the designer / maker behind her winning outfits, she also knows exactly what it takes to create a winning outfit and those insights, combined with her experience on our racewear judging panels and career as a stylist, mean Aleisha brings an expert eye to any racewear judging panel.
Check out some of Aleisha’s stylish musings on her Instagram here.
Aleisha's Instagram
We were thrilled to have Sarah Stuart bring her sharp style expertise and extensive experience to The Ned Prix de Fashion 2025.
Sarah has been a part of Ellerslie’s racewear judging panels since 2017 and knows how to spot a winning look. With a career spanning television, photo shoots, red carpets, editorial and advertising campaigns and personal styling, she has built a reputation as a trusted expert in New Zealand fashion.
Recently nominated for FQ’s Stylist of the Year 2024, Sarah’s keen eye ensures her enviable Insta profile remains a go-to for raceday style inspiration.
Sarah's Instagram$15,000 in prizes from The Ned:
$500 accommodation voucher for SkyCity Auckland
x10 Deluxe Tan Pack valued at $450 from Tan In The City
Plus, a magnum of wine from The Ned, a trophy and that all-important winner’s sash.
Each of the four forEVER SOPHIE Permanent Jewellery Fashion Qualifiers won:
Please click here to view the competition terms & conditions.
Our thanks to
